It all started when…
On January 9th, 2024, international Trumpeter, Songwriter and Recording Artist Ryan Montaño released his latest record entitled "Enchanted Lands", a song dedicated to his home state of New Mexico, the Land Of Enchantment.
"Originally, 'Enchanted Lands' was a song that I wanted to release interstitially between national radio campaigns," said Montaño. "For the past two years, I've been releasing songs every 6-8 months with each song backed by a radio advertising campaign. 'Enchanted Lands' was promoted exclusively on my streaming and social media channels without any national radio or advertising promotions."
The Reception…
In a little over a month since its grassroots release, the reception for "Enchanted Lands" has been considerable. The song has accumulated 340,000+ streams on Amazon Music alone with placements on several of the streaming platform's largest editorial playlists. It was through placement on these Amazon playlists that Jay Lang, General Manager for the Billboard-reporting station "Smooth 88.1 WHOV" in Hampton VA, first heard the trumpeter's new song. Lang resonated with the song so much, he added it to the to the station’s programming under heavy rotation.
Moving Forward…
Because of this exceptional industry response, "Enchanted Lands", will begin formal radio promotion at the national level on March 4th, 2024, This campaign will be conducted by Jason Gorov and Gorov Music Marketing.
"Enchanted Lands" was written and produced by Montaño and Kenneth Segura Knoll. The song's rhythmic foundation is rooted in classic jazz, with a latin/bossa nova-esque tinge. Montaño's warm and enveloping trumpet melodies sit perfectly atop the song's rhythms and harmonies creating an authentic soundscape consistent with the trumpeter's unique approach to the Contemporary Jazz format.
Additionally, "Enchanted Lands" is accompanied by a music video that was shot and edited by Montaño using a shooting technique called "Long-Exposure Timelapsing"; a technique of compositing several ultra high-resolution photographs shot over an extended period of time, usually at night.
"I've been going out late at night with my camera and shooting different landscapes and subjects around the city (Albuquerque) and state," says Montaño. "I've found the best shots are usually found in the most difficult-to-reach places. These quiet locations have helped me to really appreciate the beauty of New Mexico. To me, these photographs are the perfect visual representations of why the lands of this state are enchanted."
With an already impressive independent debut for the song, "Enchanted Lands" is poised to make an even greater impact on the Contemporary Jazz format with terrestrial, internet and satellite radio support.
Stay tuned...